We are, of course, in a time of recession. Companies are looking to be competitive, and struggling desperately in order to be in step with the trend. What are the current trends? The first, in my opinion, is the need for an enhanced inbound marketing. What does this mean? The marketing "inbound" ("in") is the phenomenon by which companies operate, systematically, so that customers come to them, go to the search and find them. The SEO itself, on the Internet, is only a portion of something that goes much further, and that is technically called Web Marketing.
Regardless of the Web Marketing, for an activity, a choice is suicide. There really is so much competition, you have to be smart and make informed choices, outpacing competitors. 2013 is expected as the boom year of Pinterest, and as the year in which powers confirmed, like Facebook, will throw themselves in the market for search engines. Ignore the world of social has become impossible: the inbound marketing goes much from there. Have as a partner always and only god Google is still dangerous: Tap to move with extreme measure. Where to start web marketing? Well, no doubt, from a website worthy of the name. Heavy sites, too "creative", full of "special effects" in the eyes of SEO are very unproductive. Beautiful, yes, apparently sophisticated, but tiring to navigate and warned by Google.
Competitive development sites must be aimed at simplicity and perfection. So much smoke and roast. I mean, a lovely site to be beautiful but lightweight optimized in all its innermost, with light-colored pages, containing real texts (and images representing text), rich in original content, and understandable. A website carefully designed, intended users, compatible with the criteria of Google, sliding the right balance between aesthetics and functionality. Impress with a website high graphic impact will ultimately annoy the user.
Dark backgrounds, written fluo, Peeping images, links to disappearance, pages that do not load: haste and impatience modern push the user abandonment. The expert development sites will be able to advise the client company according to the actual needs: Motion Graphics greenhouse will be useful for a promotional message, but for other purposes, you can opt for different solutions. Imagine an ecommerce website. Would you buy items on a site-colored pitch, slow, rambling, with movies in perpetual loading at every corner? I guess not: you would like smoothness and simplicity. Simplicity, however, is not equivalent to sloppiness: the development sites is a carefully designed, which improves gradually and customized.It's not really feasible to trust companies that offer "packages" free or almost sites easy and "professional" to customize a 5-minute clock.
2013 will be the year of the site functional, lightweight, fully integrated with the world of social, friendly to Google, but especially to those who will look. Finally found it and in preference to all others.